Mark Griffin
16 February 2024
6 min read

The internet is flooded with poor quality content. Driving traffic to your web pages is both an art and science. Whether you’re a seasoned marketer or a budding blogger, understanding the key strategies to boosting web page views is paramount. In this blog post, we delve into ten proven tips that transcend industries and niches. We’ll help you enhance your online visibility, engage your audience, and ultimately skyrocket your web traffic.

1. Optimise content for search engines

  • What it is: Search engine optimisation or SEO involves optimising your website’s on-page content and underpinning architecture to improve its visibility and ranking positions in search engines.
  • How to do it: Employ an SEO expert. Failing that, conduct in-depth keyword research, optimise your meta titles, on-page h titles, descriptions, images and other on-page content. Build quality backlinks, ensure your website is mobile-friendly and fast-loading.
  • Why it’s important: Without SEO you will get no organic traffic via search engines. 96.55% of all web pages receive no organic website traffic and have to rely on PPC advertising or social media for visitors. SEO is a proven technique that will skyrocket your web traffic.

2. Create high quality content

  • What it is: Content that is valuable, relevant, informative and shareable is vital if you want to skyrocket your web traffic. It is the foundation of any website that seeks to gain and hold people’s attention online.
  • How to do it: Conduct thorough research, provide solutions to problems, use engaging visuals, and encourage social sharing.
  • Why it’s important: Properly researched, authoritative blog posts of 1000 words or more will give your website the best possible chance of gaining a foothold in the search engines. Shareable, creative content extends your reach, attracting more visitors through social media shares and increasing the likelihood of backlinks.

3. Market on social media

  • What it is: A method or route to promoting your content, building and audience and engaging with that audience on social media platforms.
  • How to do it: Build a following, share content regularly, interact with your followers, use relevant hashtags, and explore paid advertising options.
  • Why it’s important: Social media marketing is a powerful option for increasing brand awareness and reaching a broader audience. With it you can drive both direct and indirect traffic to your web pages, sell more products and generate more leads.

4. Send regular email newsletters

  • What it is: Building and leveraging an email list to send targeted sales messages, industry updates, and valuable content to your email subscribers.
  • How to do it: Offer incentives for subscription on your website and use calls to action and pop-ups to gather grow your subscriber base. Following that you can segment your audience into demographics and interests, and provide valuable, pertinent content through email newsletters.
  • Why it’s important: Email marketing and newsletters nurtures on-going relationships with your audience. In turn this leads to repeat visits and increasing the likelihood of conversions such as e-commerce sales or leads.

5. Guest blogging and collaborations

  • What it is: Creating and publishing high quality content on other websites. You can also collaborate with influencers and peers. The content created can be blog posts, information graphics, videos and so on.
  • How to do it: Identify opportunities using research and collaboration platforms. Conduct outreach campaigns and pitch compelling content ideas to prospects to establish mutually beneficial partnerships.
  • Why it’s important: Guest blogging extends your reach, taps into new audiences, and can result in large volumes of traffic and valuable backlinks that enhance your website’s SEO.

6. Speed up your website pages

  • What it is: Using performance tools and web development to skyrocket the load speeds of your web pages to deliver an improved user experience.
  • How to do it: Start by analysing your current load speeds for desktop and mobile devices using online tools such as GTMetrix or Google PageSpeed Insights. Use the results to identify areas for improvement. This can include larger images sizes, unused code, poor hosting and so on.
  • Why it’s important: In the words of my father; if you’re not fast you’re last. Slow loading web pages result in skyrocketing bounce rates, lower rankings and ultimately less visitors.

7. Optimise web pages for all devices

  • What it is: Most modern websites have a responsive framework designed into them. What this means is that it will shrink and grow depending on the screen size of the device it is being viewed on. It shouldn’t be taken for granted that it will work correctly out-of-the-box.
  • How to do it: Testing, testing, testing. Load your website on a range of devices and browsers to make sure everything is loading correctly and looks as it should. Clean up any web pages that look messy using CSS and html.
  • Why it’s important: Mobile and tablet users make up a significant amount of the devices used to view websites. If you pages do not look good everywhere you will get high bounce rates and lose positions in the search engines.

8. Newly created and updated content

  • What it is: Regularly update and refresh existing your content to keep it relevant and appealing to users and search engines. Add new content to your channels such as blog posts, videos, social media posts and so on.
  • How to do it: Review and update older blog articles and add new or supplemental information, FAQS and alike. Ensure that your content reflects the latest trends and developments in your industry or niche.
  • Why it’s important: Fresh and updated content signals to search engines that your website is active and provides up-to-date information. This can potentially improve rankings and skyrocket your web traffic. Furthermore, up-to-date content will allow people to see you are a useful source of information, driving engagement and returns.

9. Interactive and engaging elements

  • What it is: Incorporate interactive elements like games, quizzes, polls and surveys into your web pages. Doing so can engage your audience and encourage longer time spent on your pages.
  • How to do it: Create interactive content that encourages user participation and provides a unique and engaging experience. You can do this with various online platforms and plugins that allow the interactive content to be embedded into your web pages.
  • Why it’s important: Any increase in engagement and return visitors will be beneficial to your website.

10. Evolve your strategy using analytics

  • What it is: Using analytics tools to gather data on user behaviour, content performance, and other relevant metrics.
  • How to do it: Install analytics tools such as Google Analytics or third party analytics tools into your website. This will then track key performance metrics such as traffic volume to pages, bounce rates and so on. Asses your analytics data regularly to make informed decisions about your website and content based on insights. Additional tools for SEO can also prove invaluable as they allow you to track your keyword performance in search engines. You can also reverse engineer search performance data from the Google Search Console to optimise your content.
  • Why it’s important: Analytics helps you understand what works and what doesn’t. It enables continuous improvement towards your goals of skyrocket your web traffic. What’s more, it allows you to adapt your strategies for optimal results and sustained traffic growth.
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About the author
Mark Griffin
After studying Graphic Design at his local University in Newport, Gwent, Mark Griffin went on to work as Creative Director for a number of companies. He also lived in London where he co-owned a video production company and film studio. High profile clients included BT, Blackberry, Lloyds Bank and others. Mark is a founding member and Director of Portside and has over 20 years experience in the design industry.
Published On: 16 February 2024Tags: , , Categories: Facts
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