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Your frequently asked questions—answered

Do you offer guarantees for search engine optimisation?2024-01-26T07:09:54+00:00

Various search engine guidelines clearly state that no one can be guaranteed high rankings. The concept of guaranteed high rankings is commonly abused by many companies who knowingly take money from customers on false promises they cannot deliver.

We will work closely with you the customer, all the time monitoring your search engine results. SEO takes time and good results don’t happen over-night. We do however have our own methodologies which we have used time and time again to bring clients effective SEO results.

Why should I hire an SEO company?2024-01-26T07:08:49+00:00

SEO is an absolute must if you need your website to rank highly in the search engines. Full knowledge of SEO can take years of trial & error and continuous learning. If you fail to implement correct, effective SEO techniques your website will, not only never be found but could also be penalised by the search engines.

What’s the importance of keyword research for SEO?2024-01-26T07:10:33+00:00

One initial stage of SEO is keyword research. This stage will have the biggest impact on the amount of targeted website traffic your website receives.  It is imperative you know what the public is searching for to ensure you are there to greet them when they come looking for you.

In depth keyword & phrase analysis is the driving force behind any successful SEO campaign.

Is unique SEO text important on my website?2024-01-26T07:07:18+00:00

Content is King. Search engines absolutely love unique content and love seeing lots of relevant content on every page of your website. If fact they could possibly penalise your site if your content is less than 40% unique. When a search engine reads a lot of unique text on a particular subject matter it will be much happier bringing that content to its users than it would bringing content that is found elsewhere on the web.

How many PPC adverts will you create for my campaign?2024-01-26T07:11:05+00:00

Our method of managing any pay per click campaign is to generally write and average of 2 adverts per keyword / phrase. We will group your keywords into ad groups which will enable us to create a much more targeted, keyword rich advertising campaign.

It is a fact that the more keyword targeted and specific the advert is, the cheaper the cost per click can be. This will bring the overall cost of the campaign down allowing you to maximise the amount of ads you can run for your budget.

How many keywords do you research for a PPC campaign?2024-01-26T07:05:08+00:00

Keyword research can be limitless or depending on your budget we may restrict the research to an optimised level. We will research many keyword combinations and phrases that we think are applicable to your site, after which we will analyse them to ensure your PPC campaign is as relevant and inexpensive as possible.

Which is more important, SEO or PPC?2024-01-26T07:11:42+00:00

If you are looking to maximise traffic flow to your website you should use a combination of both SEO and pay per click methods.  Pay per click can be part of both a long and short term online marketing strategy, whereas SEO is much more a part of your mid to long term online marketing strategy.

Deciding on which one to use will be based on your business goals & budget, plus you need to make sure you include competitor analysis in any decision made. Speak to a Portside team member if you are unsure and they will be able to aid you in this decision.

What does the Portside SEO service involve?2024-01-26T07:12:05+00:00

Portside offers flexible SEO packages and contracts that can be tailored to your specific needs or budget. Our search engine optimisation packages will include as standard: keyword analysis & density checks, competitor analysis, new web pages if needed, SEO copywriting for customised search engine friendly content and link building. Our customers will also be given a designated an account manager for the duration of your contract or custom.

We will also provide you with monthly, keyword specific ranking reports to ensure you are kept up to scratch during this crucial process. We may also ask for access to your website analytics account +plus access to your development team or direct access to your websites back end.

What is pay per click or PPC advertising?2024-01-26T07:01:48+00:00

Pay Per Click or PPC advertising is an advertising model provided by all the major search engines that allows anyone to design and create massive advertising campaigns that bid for placement on a search engine results page (SERP). The advertiser is charged a small fee every time a user clicks on their ad.

What is search engine optimisation or SEO?2024-01-26T07:00:43+00:00

Search Engine Optimisation is a collection of specialised techniques that are used to optimise your website standing in search engines. When done effectively Search Engine Optimisation will increase your chances of placing well on the search engine results page (SERP). Without effective SEO your websites chances of ranking highly in search engines for the keywords & phrases important to your business will be incredibly low.

Is it possible to create a PPC campaign with a set budget?2024-01-26T06:59:21+00:00

Absolutely! Most worthwhile search engines will allow you to set budgets. We can set daily budgets, budget limits or budgets at the campaign or ad group level. Setting a budget is actually highly recommended as the process of tailoring and optimising your campaign will involve maximising the amount of targeted clicks for your budget.

What are the basics of your web design process?2024-01-26T07:13:16+00:00

The completion of any king of design is a process. Firstly we will arrange an initial consultation to discuss your web design requirements; this can be face to face or via a conference call. We will then draw up a basic plan of the site requirements together with a quote.

If you are happy to proceed we will set to work fine tuning the requirement and putting together a series of page by page wireframes that will set out the basics of the web pages. Once we agree on the wireframes we will design & build the site.

Will the final web design function across all browsers?2024-01-26T07:13:36+00:00

We design all our websites to display as consistently as possible in all the popular browsers and platforms – mainly Internet Explorer, Firefox and Safari on either a Windows PC or Mac.

We cannot however anticipate technological changes in web browsers or operating systems. We do however conduct numerous cross browser and platform tests to ensure your website is looking and functioning the best way it can in individual browsers. We also keep up to date with industry news to ensure none of our clients get left behind.

What is a content management system or CMS?2024-01-26T07:13:59+00:00

A content management system or CMS is a web based platform that is used to manage the content of a website. CMS can be a fantastic solution for managing and updating of the different pages on your website. Multiple users will be able to streamline the constant updating of your website with only a small amount of key webmaster knowledge.

Content Management Systems such as WordPress, Joomla & Drupal have become very popular and offer a variety of different publishing features. We’re huge fans of CMS as they give your business the flexibility to expand and grow with your vision of the company.

Do I need a content management system?2024-01-26T07:14:27+00:00

You only need a Content Management System if you have a requirement to create and publish your own information on a regular basis. If your business model deals with a lot of information that needs editing and updating on a regular basis a CMS Website Platform will provide you with the flexibility to manage and distribute lots of content.

In recent years many commercial websites have upgraded to CMS platforms and brought content management in-house to ensure the upkeep of their content on a daily basis.

What Is backlink building?2024-01-26T07:14:47+00:00

Link building is part of the SEO process. In building links you are creating html links on other pages across the internet that will point back to relevant pages on your website. Link building is useful both internally and externally.

A simple example would be that if you make a comment on a blog post, you are free to link to your website when you make the comment. When done as part of an SEO campaign, link building can positively affect your ranking in the search engines.

What are your recommendations for link building?2024-01-26T07:15:09+00:00

We recommend building quality links gradually. Link building can and should be a gradual process. Creating large volumes of links in a short space of time can draw the negative attention of the search engines and result in your website being penalised.

There can legitimate ways in which you can get a large number quickly and justifiably. An example would be breaking industry news which can result in the creation of large volumes of links very quickly.

What is conversion rate optimisation or CRO?2024-01-26T07:15:29+00:00

Conversion rate optimisation (CRO) is the science of getting actionable design. When done correctly it will make your website visitors take the actions you desire on any given web page. Examples of conversions can be purchasing products or signing up to newsletters.

The best results can be achieved by a combination of SEO, PPC and conversion optimised web pages. Doing this correctly can both increase traffic and increase your required conversions.

Why do I need to engage in social media marketing?2024-01-26T07:15:56+00:00

Social media marketing is a lot more than just jumping on the zeitgeist bandwagon. It can be a way to engage with your potential customers and build your brand.

Social media marketing provides a wealth of opportunities for companies to network at ground level with their customers and share opinions on promotions and ideas directly with the general public. It is a much more personal interaction in which customers build direct connections between themselves and the company.

Is it important that i’m number 1 in the PPC results?2024-01-25T18:08:44+00:00

Not necessarily. A lot of the time a number one position brings can result in a lot of clicks but little business. Number one results in your PPC campaign can also be much more expensive. We will measure the performance of your ads and gauge which positions are performing best. In many cases our experience has shown that positions 3 or 4 are more cost effective and better suited to most campaigns.

Client examples

  • Graig Farm Organics


    Graig Farm Organics

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  • SF Academy


    SF Academy

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  • Hip Hop Tots


    Hip Hop Tots

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  • 2020 Rising


    2020 Rising

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