Mark Griffin
11 December 2023
5 min read

Cultivating a robust online presence for your small business begins with mastering the fundamentals SEO. In this article we delve into actionable small business SEO strategies to elevate your website’s visibility and attract valuable organic traffic.

From keyword research and optimising on-page elements, mobile responsiveness and building backlinks, this guide will equip you with practical insights to navigate the dynamic landscape of digital marketing. Join us as we unlock the potential of SEO to propel your small business forward in the competitive online arena.

Research your small business keywords

  • Keyword research involves identifying the terms and phrases that people use when conducting a search. This can be products, services or information related to your business.
  • You can start by brainstorming potential keywords that are relevant to your business. Then, use free keyword research tools like Google Keyword Planner, or paid for tools such as SEMrush, or Ahrefs. Gather data on search volume, competition, questions and related keywords.
  • Your low hanging fruit are keywords with decent search volume and relatively low competition. Long-tail keywords (phrases with three or more words) can also be especially valuable as they often indicate more specific search intent.
  • Consider user intent when selecting keywords for small business SEO. Are people looking for information, products, or local services? Tailor your keyword strategy accordingly.


Identify keywords that relate to your products and services. Use online keyword tools to help. Long-tail keywords can be easier to rank for. Tailor your small business SEO strategy accordingly.

Optimising your on-page content

  • On-page optimisation involves optimising various elements of your small business website to improve its visibility in search engines.
  • Start by optimising your title tags, meta descriptions, and headings to include your target keywords naturally. These elements provide important signals to search engines about the content of your pages.
  • Ensure that your website content is well written and includes relevant keywords without going overboard. Google recommends you write for your audience first, and optimise for search engines second.
  • Optimise your images by using descriptive file names and ALT tags that include relevant keywords. Additionally, make sure they are compressed so your pages will load faster.


Search optimise your web page elements in accordance with Google SEO recommendations. Optimise other elements such as image ALT tags, sizes and compression.

Create high quality small business content

  • Thoroughly researched, well written content is a cornerstone of small business SEO. It helps attract visitors, build authority, and improve your search engine rankings.
  • Create high-quality, informative, and engaging content that addresses the needs and interests of your target audience. This could include blog posts, articles, videos, infographics, and more.
  • Conduct keyword research to identify topics that are relevant to your audience.
  • Regularly update your website with fresh content to keep visitors engaged and encourage return visits.


Research ideas before creating engaging, relevant content in various formats. Keep your website updated regularly.

Optimise your website for mobile users

  • Mobile optimisation ensures your website is fast loading, accessible and user-friendly on all smartphones and tablets.
  • With the increasing use of mobile devices for internet browsing, a correctly optimised website is crucial for both user experience and SEO.
  • Responsive design techniques will ensure that your website adapts seamlessly to different screen sizes and devices.
  • Test your website on various mobile devices, browsers and screen sizes. Tools such as Google’s Mobile-Friendly Test will help identify and fix any issues.


Ensure your website has a responsive framework so it will look good and function correctly on mobile devices. Use online tools to test and fix.

Ensure your web pages are loading fast

  • Page load speed refers to how quickly your website loads in a web browser. A faster-loading website provides a better user experience and can positively impact your small business SEO efforts.
  • Start by identifying factors that may be slowing down your website. This can be large image files, excessive scripts, or slow server issues.
  • Optimise images by compressing them without sacrificing quality. Additionally, enable browser caching to reduce server loads, and minify CSS and JavaScript files to reduce file size. Plugins such as PerfMatters can help you fine tune things.
  • Tools such as Google’s PageSpeed Insights will help identify specific areas for improvement and recommended next steps.


Identify factors that might be slowing your website using online page speed tools. Optimise your images and underpinning code where needed. Test and re-test on all devices to ensure everything works correctly.

Build high quality, contextual backlinks

  • Backlinks are HTML links from other websites that point to your web pages. Contrary to recent beliefs, they are still an important ranking factor for search engines. What’s more, they can also help improve your website’s authority, credibility and referral traffic.
  • Focus on acquiring high-quality backlinks from reputable websites within your industry or niche. With backlink building, quality is more important than quantity. One good backlink is worth a thousand poor quality backlinks.
  • You can build backlinks through guest blogging, content partnerships, outreach campaigns and more. Relevant, well-considered content can also attract organic backlinks.
  • Monitor your backlink profile regularly using tools like SEMrush or Ahrefs. these can help you identify new backlink opportunities and disavow any spammy or low-quality backlinks that could harm your website’s small business SEO.


Building high-quality backlinks is still an important aspect of any small business SEO strategy. Use online tools to help find opportunities and collaborate with others to achieve your goals.

Track keyword performance and analytics

  • Keeping abreast of your on-going performance in the search engines is vital to your small business SEO. Tools such Google Analytics and Google Search Console are an invaluable resource when monitoring your website’s performance. Use them daily to monitor traffic, rankings and user behaviour.
  • Track key performance metrics such as organic search traffic, keyword rankings, bounce rate, and conversion rates. This will help you gauge the effectiveness of your small business SEO efforts.
  • Analyse the data to identify trends, patterns, and areas for improvement. Adjust your SEO strategy accordingly based on the insights gained from your analytics.
  • Notably, it’s important to stay informed about changes in search engine algorithms and SEO industry trends. Doing so will ensure that your small business SEO strategy remains flexible and effective.


Make sure your website has analytics installed so you can monitor daily performance metrics. Regularly analyse your data and look for opportunities and areas of improvement.

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About the author
Mark Griffin
After studying Graphic Design at his local University in Newport, Gwent, Mark Griffin went on to work as Creative Director for a number of companies. He also lived in London where he co-owned a video production company and film studio. High profile clients included BT, Blackberry, Lloyds Bank and others. Mark is a founding member and Director of Portside and has over 20 years experience in the design industry.
Published On: 11 December 2023Tags: , , Categories: Facts
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