The client came to use with a new idea for business that involved holding wine tasting events around the UK. Their experts would rate wines at each event and members of the public could attend to take part and purchase recommendations. The Wine Scholar needed a new logo and web design to help get things running.

Portside were to design the new logo and an event catalogue style website. A web developer local to the client would build the final web designs overseen by us.

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We used the mortar board and wine glass to illustrate The Wine Scholar logo.

We used the mortar board and wine glass to illustrate The Wine Scholar logo.

Logo design

With a name such as The Wine Scholar there’s an obvious route to take in terms of illustrating the concept. We took the idea of education and wine and combined them to create the logo.

The end result perfectly captured the clients idea without being overcomplicated and illegible. Whilst not geometrically sound, the final logo was within budget and well liked by the client.

During the logo design process we provided the client with a series of roughs and alternative versions to ensure they were engaged in the process and had a say in the direction of travel.

The Wine Scholar website design

Website design

We provided a range of mock-ups for the new website covering all the primary pages. Portside also provided style guidelines and oversaw the development of the website. As it was a wine themed website, and we had already created the logo, the client was happy to proceed with a deep red aesthetic coupled with the use of serif fonts.

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