Involved in upcycling shabby chic furniture and haberdashery, Rosie & Clover was expanding fast. As a result the client decided that the smart move would be to create a brand from scratch with new logo, business stationary and an e-commerce website from which to sell their wares.

In addition the client had been doing a lot of business on eBay and was looking to move her operation away due to the high fees. eBay fees are notoriously high  and can eat into small business profits in a big way.

This isn’t the first time we’ve seen a client want to shift from platforms such as eBay to an e-commerce site of their own.


Rosie & Clover flyer design

Rosie & Clover business card

Logo design

The brief was to design something that looked handmade. They were looking for something that would reflect her business idea but wasn’t took slick looking. We had an initial attempt at a few different logo designs after the first consultation but weren’t quite there.

After submitting a few more designs we finally came up with a range of ideas that were much more suitable. The client then chose one to be taken through to completion.

Flyer design

In addition to the e-commerce website the client wanted to advertise offline in their local area. We designed for them a double sided flyer that would showcase some products and point people to the Rosie & Clover website.

Rosie & Clover web design

E-commerce web design

After finalising the Rosie & Clover logo we knew we had a look and feel that we could build on. The website designs came together quite quickly and perfectly reflected the earlier design work. For the content management system we installed Joomla and bolted on VirtueMart for the e-commerce side of things.

The CMS allowed the client to upload their own products and manage the inventory.

Business stationary

We also put together the usual business stationary such as business cards, comp slip and a leaflet to help the client promote her business. Everything was designed for printing in full colour.

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