Newport Truck Park was a newly formed business offering 4 acres of secure overnight parking for heavy goods vehicles. The owner was looking to generate leads online using any method possible. After an initial consultation we agreed on a new search engine optimised website, national pay per click campaign and Google Business Profile set-up.

In addition we also designed and printed business cards and leaflets for client to advertise the business at ground level. After an initial consultation we set to work researching the industry and any local competition.

Keyword research

The foundation of any search optimised website is keyword research. Portside created a keyword master document that helped inform both the SEO and the PPC campaign.

SEO copywriting

For the on-page content the client provided very little input. Once we had decided on the sitemap structure we researched the industry and wrote suitable content, using the keyword research to inform our approach.

Website design

On agreement of the sitemap and colour schemes the client was happy for us to provide a suitable solution that would generate leads. Portside provided a mobile responsive lead generating website that would provide all the information required in a sensible manner. The website was built on the Wordpress platform with Portside providing hosting and on-going website management services.

NTP-business-card-back

Google Ads

Using the keyword research from the master document we created a range of Google Ad campaigns that would target both local and national prospects. The campaigns had to take on board a number of issues that included outbound searches for lorry parks from local prospects passing through. We included in the web design a direct link to the truck park on Google Maps which is used as a conversion metric.

Graphic design

Newport Truck Park also needed generic business cards along with a double sided flyer that could be used to advertise their business on ground level. In addition to the graphic design we also printed the cards and flyers in full colour.

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