With a 10 year relationship under our belt, Newport City Martial Arts has benefitted from a myriad of internet marketing and web design services. In that time we’ve built them multiple lead generating websites, created promotional videos and delivered successful pay-per-click campaigns.

When the owner Everton Smith initially contacted us the company website was in a pretty bad shape. Unfortunately, they were generating no leads via their online channels. As a result we need to act fast. Portside implemented a temporary local SEO strategy that started brining in local leads in less than a week.

We then opened a consultation to design a completely new lead generating website. That was then, this is now. This time around we took everything we’ve learned about the company, local SEO and lead generation and built a strong web presence that would generate leads day in, day out.

Newport City Martial Arts devices-display

From the client

“I had just opened up a new martial arts center in Newport and wasn’t getting any leads from my website. I was referred to Portside by a friend and they updated the SEO and copywriting on a few of my web pages.

Within weeks I was getting a steady stream of top quality leads which still continues to this day. They have built 2 lead generating websites for my business and take care of all my online needs. I can’t recommend them enough!!!”

Everton Smith - Newport City Martial ArtsEverton Smith | Director
Newport City Martial Arts


Keyword research

In the beginning we had very little to go on, and no historical data. As a result we had to make a lot of assumptions about the types of queries prospects would use. Forward to 10 years later and we have reams of search data which we can call upon to modify existing web pages or add new pages for trending keyword searches.

Local SEO

Whenever we build a small business website we use the keyword research to underpin the construction the website and SEO. With local SEO we also add additional Schema code to let Google know where you’re based. A correctly maintained Google business page made sure they were on the map and shown in the Google business location box in the SERP.

SEO copywriting

During the build phase we consulted with the client over all the services they offer. This generally includes everything the client offers, what prospects are looking for, business you currently cater to but don’t yet, and so on.

This helps us build a better picture of not only your business, but also the potential that’s out there. We then created SEO copy for a range of service pages that would reach out to everyone searching for the clients services.

Web design

Portside have designed multiple websites for Newport City Martial Arts. This time around we focussed on strong service pages at a granular level. We also introduced a timetable linked to the extended set of service pages.

The new website increased lead generation and helped visitors better understand the company and classes. The end result ensured a better quality of lead. This is thanks in part to an emphasis on mobile, better information for the classes and simplified lead generating pages.

Our small business websites are part of a managed service we offer. What this means is that we take care of everything, including hosting, monthly updates and security. Updates will take place in the background and hosting is free for the first year.

Local PPC

With Google constantly trying to find new ways to push the top positions further down the page, the client was slowly seeing a drop in leads. Our SEO assessment showed there was no significant drop in SERP positions, but there were additional boxes put in place by Google.

Because of this we decided to put together a local PPC campaign to ensure Newport City Martial Arts would always be the first result irrespective of the results page design. This worked and they were back to generating leads on a daily basis.

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