Google Business Profile Optimisation

Get your Google Business Profile optimised correctly and start generating local leads. Our experts will comprehensively set-up your profile to ensure maximum SEO impact.


Google Business Profile Optimisation

Get your Google Business Profile optimised correctly and start generating local leads. Our experts will comprehensively set-up your profile to ensure maximum SEO impact.


Why optimise your Google Business Profile?

Correctly optimising your Google Business Profile (GBP) is crucial for local lead generation, and essential for several reasons. Firstly, doing so can significantly increases your visibility in local search results. Making it easier for potential customers to find your business should be your number one priority.

Particularly important is the Google Map Pack. This is where the top three local listings are prominently displayed. Additionally, an Google Business Profile optimisation can enhance customer engagement. This can be achieved by providing accurate and up-to-date information such as business hours, address, and contact details. Regular updates can further engage customers, showing you are an active company and keeping your business relevant.

Moreover, an expertly optimised GBP will improve trust and credibility. For example, curating customer reviews are crucial for attracting new customers. Adding high-quality, unique photos and videos can showcase your products, services, and business environment, making your business more appealing.

Additionally, Google Business Profile set-up and optimisation can provide key insights about your local market, helping you understand how customers find and interact with your profile, and allowing you to refine your marketing strategies. In a competitive market, a professionally optimised GBP profile can give you a significant advantage, distinguishing your business from the competition and attracting more local traffic.


Key features of our expert Google Business Profile service

Consistent NAP

Using a suite of tools we’ll ensure your name, address and phone number listings (NAP) across the web are consistent with your Google Business Profile. Doing so will ensure Google makes vital connections between sources.

Map pack visibility

Crucial for generating local leads, we’ll implement a number of measures and recommendations to ensure you benefit from increased visibility in the top 3 Google map pack listings that appears for local searches.

Google compliance

Any Google Business Profile optimisation we perform will adhere to the strict guidelines provided by Google. We aim to give the best possible chance of leveraging local search results to generate more leads.

Local leads

Using a combination of SEO and copywriting we’ll configure your Google Business Profile so that it generates more local calls, leads and website traffic for your business.

Optimised products

If you’re running an e-commerce store we’ll add your best selling products to your profile. Alternatively, we can also add your services as products to increase your footprint and encourage people to visit your website.

Expanded reach

Once we’ve fully optimised your Google Business Profile you’ll benefit from expanded reach in your chosen areas. This means more web traffic, more leads and ultimately, more business.


What they’re saying about us

“It’s been less than 2 months and we’re already on the first page for a bunch of our targeted keywords with some in the top 5 positions and above. Week in week out we are seeing a positive rise in our ranking for our chosen keywords.

We’re already getting plenty of leads through the site and couldn’t be happier – highly recommended!”

Mike TaylorMike Taylor | Webmaster
Kings Private Clinics

Ready to get started?

Let’s get the conversation going by arranging a call with an expert.


Google Business Profiles we’ve set-up and manage

  • Newport Denture Clinic


    Newport Denture Clinic

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  • Newport City Martial Arts


    Newport City Martial Arts

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  • Tankology



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Why choose us to optimise your Google Business Profile?

Proven expertise and success

Portside brings extensive experience and a proven track record in Google Business Profile management. We’ve successfully set up, optimised, and managed profiles for local clients across a multitude of industries. Our expert set-up and management service ensures significant improvements in local search visibility and customer engagement.

Custom optimisation strategy

We’ll tailor our optimisation strategy to meet the unique needs of your business. We conduct thorough research to develop an approach that highlights your strengths and targets your audience. From crafting compelling descriptions to selecting the right categories and keywords, we ensure your profile is fully optimised to reach local customers.

Ongoing management and updates

Portside offers continuous management and regular updates to keep your profile current and relevant. In the fast-paced digital world, maintaining an up-to-date Google Business Profile is crucial for staying ahead of the competition. We’ll monitor your profile’s performance, manage customer reviews, and post regular updates to engage your audience.

Enhanced customer engagement

We focus on enhancing customer engagement and building trust through your Google Business Profile. Our strategies include soliciting and managing customer reviews, responding to queries, and showcasing your business with high-quality photos and posts. By fostering positive interactions we help build credibility and trust in your local market.


Frequently asked questions

Yes, Google Business Profiles are free to create and manage. Google provides this service in order to help businesses increase their online visibility and improve their local search results. By expertly setting up and managing your Google Business Profile you can quickly start leveraging local lead generation and will be found on the map to encourage footfall if required.

Your Google Business Profile (GBP) is not just important, it is crucial for many reasons.

  1. Enhanced visibility: you’ll enjoy a significant boost to your business’s visibility in local search, particularly in the Google Map Pack.
  2. Customer engagement: GBP can act as a platform for engaging with customers through reviews, Q&A, and regular updates.
  3. Trust and credibility: Positive reviews and accurate, relevant and up-to-date information help build trust with potential customers.
  4. Insights and analytics: Valuable customer data can help your business improve and refine your marketing and SEO strategy.

One way spurious companies abuse the Google Business Profile facility and local Map Pack is through the use of virtual addresses or fake addresses. Using a virtual address for a Google Business Profile is generally against Google’s guidelines. Google prefers businesses to use physical addresses where they can interact with customers.

Using a virtual address to verify your profile can lead to profile suspension if detected by Google. It is best to use a genuine address to avoid potential issues and ensure compliance with Google’s policies.

A thoroughly and professionally optimised Google Business Profile can significantly affect your local SEO. An expertly optimised GBP profile can enhance your local search rankings, making your business more visible to potential customers in your area. Factors such as accurate and consistent business information (NAP), positive reviews, high-quality photos, and regular updates can all help drive more traffic to your website and physical location.

Indeed, it is possible have a Google Business Profile without displaying a physical address.What we would say though is that having a physical address is highly recommended as people are much more likely to engage with your business. Furthermore, an address is generally required during the setup process for verification purposes, even if it is not publicly displayed.

Whilst it is possible to have multiple Google Business Profiles, they must represent different business locations. If your business operates in multiple physical locations, each location can have its own profile.

However, creating multiple profiles for the same business at the same location to manipulate search results violates Google’s guidelines and can result in profile suspension or removal.