SERVICES

PPC Audit Newport

Assess the on-going performance of your existing ad campaigns with our PPC audit service. Portside will identify spend waste, CPC overspend, poor performing ads and more.

SERVICES

PPC Audit Newport

Assess the on-going performance of your existing ad campaigns with our PPC audit service. Portside will identify spend waste, CPC overspend, poor performing ads and more.

Overview

Why choose Portside as your PPC auditing service?

With over a decade of hands-on experience, we’re not just a Newport PPC audit service; we’re your dedicated crew for steering your PPC campaigns to greater success. At Portside, we conduct meticulous PPC audits across a spectrum of ad platforms. As your seasoned digital captains, we leverage in-house expertise to ensure your ad campaigns don’t just stay afloat, but cruise effortlessly towards optimum performance.

Why Portside Newport? We go beyond the surface, diving deep into the intricacies of your PPC campaigns to uncover hidden treasures of potential. Our comprehensive audits encompass platforms like Google Ads, Bing Ads, Facebook, Instagram and more.

We fully understand that a well-audited PPC campaign will result in greater cost-effectiveness and increased ROI. Not only will we spot the rough waters but we’ll navigate you through them, leveraging our years of experience to set your sails for success.

Features

Key features of our pay per click audit

Ad performance

Portside will assess the performance of your ads against industry benchmarks and identify low and non-performing creatives. We’ll detail our findings in our final reports.

Click rates

Similarly to ad performance, we’ll analyse your click-through rates to help better understand what is performing best and why. We’ll then make a range of suggestions for improvement across your campaigns.

Quality score

If the messaging in your ads and landing pages are not in synch, not only will you get a low quality score, it can also impact your conversion rates. Portside will identify all the areas for improvement and offer suggestions.

Conversion rates

High bounce rates and non-converting web pages all increase your ad spend waste. Our report will identify conversion issues and provide suggestions for improvement.

Landing pages

We can not only identify issues with your landing pages, but we’ll create new, fully optimised landing pages too. Our expert CRO service will help maximise your ROI on any ad campaign.

Platforms

Popular PPC ad platforms we audit

PPC Audit Newport google ads logo

PPC Audit Newport, microsoft advertising logo

Meta logo

Tik Tok for business logo

reddit-ads-logo

youtube advertising logo

Ready to get started?

Let’s get the conversation going by arranging a call with an expert.

Faqs

PPC audit frequently asked questions

We are indeed a Newport based internet marketing and PPC company. Unlike many online companies that target PPC audit Newport with ads, Portside are actually located here. As a result you get to meet face-to-face with people that know the area and the businesses that reside here.

Call us on: 01633 762 808 to discuss your project.

Our comprehensive PPC auditing service in Newport will evaluate your paid advertising campaigns across various platforms, such as Google Ads, Bing Ads, or social media advertising. The goal of our PPC audit is to assess the effectiveness, efficiency, and overall health of your campaigns. We’ll identify areas for improvement and optimisation for a greater return on ROI.

  • Account structure: We’ll evaluate the structure of your PPC account, including campaign and ad group structures.
  • Keyword analysis: Identify high-performing keywords, eliminate irrelevant ones, and suggest new opportunities.
  • Ad creatives: Review the effectiveness of your ad copy and creatives to ensure they are compelling and relevant.
  • Bid management: Examine your bidding strategy to optimise for cost-effectiveness and maximise return on investment.
  • Quality score: Evaluate the quality scores of your keywords. A higher score leads to better ad placements and lower costs.
  • Ad extensions: Assess the use and effectiveness of ad extensions to enhance the visibility and relevance of your ads.
  • Landing pages: Review the landing pages linked to your ads to ensure they are relevant, user-friendly, and conversion optimised.
  • Conversion tracking: Verify that conversion tracking is accurately set up so that goals and events are properly tracked.

In addition to our Newport PPC audit service we also provide comprehensive PPC management and creation. As a result, not only can we audit your existing campaigns, we can also offer to create new campaigns from scratch across the plethora of ad platforms.