Mark Griffin
13 January 2024
5 min read

In today’s competitive market, maximising your local online presence is key a component of any internet marketing strategy. Fortunately, leveraging the right online tools and implementing simple yet effective strategies can significantly enhance your local lead generation powers. From optimising your website for local SEO to harnessing the power of social media, this post will guide you through practical steps to bolster your lead generation prowess.

Strategies for improving local lead generation

Building your local business needn’t be a daunting task. You only need to be somewhat web savvy to implement these proven online strategies for local lead generation. Before you know it you’ll be reaping the benefits of more enquires through your online presence and greater footfall to you premises.

Local SEO

Local SEO, or local search engine optimisation will help you attract more customers from local searches on search engines. It involves implementing strategies to improve your local visibility for queries related to your products or services. Local SEO encompasses various tactics, including optimising your website for local keywords, managing online reviews, building local citations and backlinks, and ensuring consistent NAP (Name, Address, Phone Number) information across online directories.

Engaging in local SEO is crucial local lead generation. It helps increase your visibility to anyone searching for products or services in your area. This can result in driving more relevant traffic to your website or physical location. By prioritising local SEO, you can effectively target and attract local leads, ultimately driving more foot traffic, phone calls, and conversions from their local community.

Creating your Google business profile is a top priority for local lead generation.

Creating your Google business profile is a top priority for local lead generation.

Google business profile

Having a Google Business Profile (formerly known as Google My Business) is essential for local lead generation for several reasons. First and foremost, it increases your business’s visibility in local search results, ensuring that potential customers searching for products or services in your area can easily find you. Additionally, your local business will appear on Google Maps, making it convenient for nearby customers to locate your business premises.

A properly maintained Google Business Profile with positive reviews and accurate information helps build trust and credibility. Moreover, the platform allows you to procure and respond to reviews, answer questions and provide business updates.

Social media such as facebook has proven to be an invaluable tool for generating local leads.

Social media such as Facebook has proven to be an invaluable tool for generating local leads.

Social media

As with most people you’ll already have at least a Facebook account and probably an Instagram account too. As a result you will already know the value of social media for generating local leads. Your friends and probably yourself are already asking for recommendations for local businesses and services, and also sharing the small business pages of your friends and family.

Social media has proved to be an invaluable resource for local lead generation. Furthermore, you can also advertise locally by selecting a certain area to reach even more people.

Local PPC

Local PPC (Pay-Per-Click) advertising involves running targeted ads to reach potential customers in a specific geographic area. Usually run as part of a digital marketing strategy, local PPC ads can be placed on search engines, social media platforms, websites and so on. The ads are designed to attract local leads by promoting products or services to users within a certain radius of your business.

Using the tools provided by the platforms, your businesses can target the ads based on map locations, location-specific keywords, demographics, and interests. Additionally, PPC ads often include ad extensions such as location information, phone numbers, and directions. This makes it easier for potential customers to contact or visit the business.

Notably, a local PPC strategy will provide measurable results, allowing you to track key metrics such as clicks, conversions, and ROI. This alone makes it one of the better and more attractive options for local lead generation.

Directories such as the one available on Business Wales are an invaluable tool for generating local leads.

Directories such as the one available on Business Wales are an invaluable tool for generating local leads.

Business directories

Local business directories can be invaluable for generating local leads. They can increase your online visibility and making it easier for potential customers to find your business. What’s more, listing your business on local directories such as Business Wales, South Wales Argus or Newport Search can also give you a local SEO boost in rankings.

These directories often rank highly in search engines. As a result your business is more likely to appear for relevant keywords or phrases with very little effort.

Online tools used for generating local leads

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Moz Local

Moz Local helps you manage your business listings across various online directories and platforms. It provides insights into your online presence, identifies inconsistencies, and helps you optimise your listings for better local search visibility.

SEMRush

SEMRush is a comprehensive SEO tool that includes features for local SEO optimisation and lead generation. It allows you to track local keyword rankings, analyse local search competitors, audit your website for local SEO issues, and find local backlink opportunities.

Google search console

Google Search Console provides valuable insights into your website’s performance in Google search results, including local search performance. It allows you to monitor your website’s presence in local search, identify local search queries driving traffic to your site, and optimise your website for better local search visibility.

Schema generators

Schema markup helps search engines understand the content of your website, including information about your business, products, and services. Using schema markup can improve your website’s visibility in local search results. Tools like Schema.org’s Structured Data Markup Helper or Google’s Structured Data Markup Helper can help you generate local schema markup code for your website.

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About the author
Mark Griffin
After studying Graphic Design at his local University in Newport, Gwent, Mark Griffin went on to work as Creative Director for a number of companies. He also lived in London where he co-owned a video production company and film studio. High profile clients included BT, Blackberry, Lloyds Bank and others. Mark is a founding member and Director of Portside and has over 20 years experience in the design industry.
Published On: 13 January 2024Tags: , , , , Categories: Facts
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